I’m sensitive when it comes to my jewelry designs. I admit that, and I think it’s just fine to be a bit sensitive about the things we create. One thing that creators of any kind run into often is the idea that certain approaches, styles, or techniques are “on trend” or “trendy.” And, further, that we all must be on trend in order to be successful.
With jewelry, the current trend (from what I can tell) is minimalism. I came across this at a personal level recently when one woman gazed over my vast array of handmade jewelry, sniffed, and said, “I’m more of a minimalist.” And another woman gazed at me with sorrowful eyes (while placing her fingertips on her single gold chain necklace with its tiny, tiny charm) and said, “Oh. You like beads…” How disappointing for her!
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It’s very easy to say, “Do your own thing” or “Do what you love” or “Make what you love.” But somewhere along the line you have to decide whether to care about what the trendy, trend-conscious, “it’s what they’re wearing” people think. Will you sell more if you do care? I don’t know. Maybe. Chances are, I’m never going to find out. And that’s okay with me.